Cinépolis achieves 85,000 accreditations and 97% compliance through Totara

Cinépolis, one of the world’s leading cinema chains, has over 35,000 active users on its learning platform. The company operates in a high-turnover and specialized environment, marked by constant changes in processes and personnel. Through Totara, Cinépolis has transformed its training to become more efficient, flexible, and scalable across the region.

The Challenge

After the pandemic, Cinépolis faced several challenges in training its staff:

• New Staff and Processes: 85% of the operational staff was new, requiring fast and effective training.
• Operational Restructuring: Changes in staffing and a reduced training team led to the need for automated and flexible content distribution.
• Operational Complexity: A wide variety of departments with different processes required a hybrid training model.
• Lack of Engagement: There was no clear strategy to encourage participation in learning.
• Difficulties in Learning Management: There were no structured programs or accreditations for proper tracking.

The Solution

Cinépolis implemented Totara to address these challenges with the following key strategies:

Automation and Personalization:

• Implementation of dynamic audiences for automated content assignment.
• Definition of different roles with granular permissions.
• Customized dashboards according to the audience.

Adaptability and Efficiency:

• Creation and editing of content without external support.
• Automated rules for exams and content assignment, reducing administrative workload.
• Variety of courses tailored to needs (microlearning, comprehensive courses, self-enrollment, and assignments).
• Advanced and customizable reporting for different audiences.

Hybrid Training:

• Programs combining online courses with hands-on training on-site.
• Accreditation rubrics to validate learning.

Engagement and Gamification:

• Implementation of the “Master Coffee Tree” tournament as a gamified training strategy.
• Use of Totara Engage to foster participation and social learning.
• Expansion of the strategy to new editions, such as “Master VIP.”

The Result

Thanks to Totara, Cinépolis has achieved:

• High compliance levels: Between 76% and 97% per region.
• Optimized learning management: Creation of reports on courses, programs, and accreditations.
• Effective tracking of onboarding and compliance.
• Implementation of specializations with structured programs.
• Increased participation: Gamified strategies have increased engagement and effective training.
• More than 85,000 accreditations completed.
• Cost reduction: Greater autonomy in content management and training assignment.
• Elimination of additional costs for support and course editing.