Empowering a Global Developer Community with DRUID Academy and Totara 

DRUID is a rapidly growing conversational and agentic AI company, delivering sophisticated AI agents to enterprise clients worldwide. Founded in Romania and now headquartered in New York, DRUID enables organisations to automate business processes using AI agents and intelligent applications. The company’s go-to-market strategy relies heavily on an international network of partners who deliver DRUID solutions in diverse markets.

To scale this model, DRUID recognised the need to train partner teams efficiently particularly technical staff, business analysts, and sales representatives without overloading internal training resources. The solution was a self-service, scalable digital learning environment that could also foster a vibrant developer community. By implementing Totara, DRUID has transformed its training strategy into a powerful driver of growth, visibility, and partner enablement.

Challenges

Overstretched Training Resources

As demand for DRUID’s technology increased, internal teams struggled to support live training across global time zones. With partners located in multiple regions, including Europe, North America, and beyond, coordinating synchronous training sessions posed significant logistical challenges. Learners were often unable to attend sessions during their local working hours, and trainers were delivering the same sessions repeatedly, often at inconvenient hours, to accommodate international partners. This model quickly became unsustainable.

Learner Experience

DRUID’s most important learning track is technical in nature, requiring developers to build and configure AI agents from scratch. The curriculum involves hands-on exercises and advanced content, making structured, role-specific pathways essential.

DRUID aspired to build more than just a training platform, it aimed to create a developer ecosystem that encouraged collaboration, engagement, and knowledge sharing between users across different partner organisations.

Key Learning Paths

DRUID’s learning paths cater to a wide range of roles involved in implementing conversational AI solutions. Key learning areas include:

• Technical Curriculum: Building AI agents, creating integrations, developing connectors, and constructing domain-specific solutions (e.g., for healthcare).
• Sales and Business Analysis: Understanding DRUID’s value proposition, sales cycle, and delivery framework.
• Practical Certification: Learners must complete progressively difficult modules, culminating in a hands-on final project that is manually assessed.

All users receive certificates upon completion, which they are encouraged to share on social media, promoting DRUID’s brand and creating a sense of accomplishment.

Solution

With support from Totara and implementation partner NOSCO, DRUID launched the DRUID Academy, a centralised, Totara-powered learning environment offering both Learn and Engage modules. The Academy serves both internal employees and external partners, but is also open to the public, providing free access to anyone interested in exploring DRUID’s technology.

Key Features Implemented

• Automated Enrolment and Progression: Learners are automatically enrolled in increasingly advanced courses as they progress, ensuring structured learning without administrative bottlenecks.
• Manual Assessment for Advanced Certification: For the final technical project, users create a working virtual assistant in a live environment. This is manually assessed by DRUID experts to ensure quality and competence.
• Integrated Feedback Chatbot: DRUID integrated its own AI agent into the platform to collect user feedback, gaining insights into learner satisfaction and experience.
• Active Forum and Peer Engagement: A public forum allows learners to post questions and receive answers, encouraging interaction between users from different organisations.
• Social Sharing and Visibility: Certificates are designed to be shareable on LinkedIn and other platforms, enhancing DRUID’s visibility and positioning the company as a thought leader in the AI space.

Results

Global Reach and Certification

DRUID Academy now supports over 2,000 registered users, with approximately 50% of those being active. The ability to deliver training asynchronously has enabled DRUID to support learners in every time zone.

The shift from live training to self-paced learning has freed up internal resources. Trainers now focus on strategic support and high-value tasks, rather than repetitive delivery.

Learners actively share their certifications online, boosting DRUID’s brand visibility and credibility, especially within technical and developer communities.

Community Engagement

DRUID has cultivated a growing community of developers who interact via the Academy forum. This initiative is part of a broader strategy to enable certified users to contribute to a future DRUID solution marketplace, fostering innovation and knowledge exchange.

While the Academy primarily serves external partners, DRUID also uses the platform to train internal teams, including sales, delivery, and support staff, on different learning tracks.

Future Plans

DRUID continues to enhance the Academy and its broader learning ecosystem with plans to:

• Expand Course Offerings: Broaden the curriculum to cover additional roles and industries.
• Embed AI Agents into Learning Journeys: Evolve the current feedback chatbot into a full training AI agent to guide users through the Academy.
• Enable Solution Sharing via a Marketplace: Allow certified developers to contribute reusable components or templates to a public solution library.
• Develop Ethics-Focused Content: Introduce training on responsible AI usage and ethics, aligned with global regulations and industry standards.

Conclusion

By implementing Totara, DRUID has successfully scaled its training operations, empowered its global partner network, and fostered a dynamic learning community. The Academy exemplifies how a well-designed learning management system can not only support growth and enablement but also serve as a strategic asset in building brand reputation, product adoption, and long-term engagement.

DRUID’s story is a shining example of extended enterprise learning done right, combining technology, strategy, and community to deliver lasting impact.

If you’re curious to learn more about DRUID, you can do so here. You can watch details about this case study by watching this video about the Academy and join the DRUID Academy for free here.